Last updated: [Date]
This policy explains how IntelliAgent Limited (“IntelliAgent”, “we”, “us”) collects and uses personal data when you visit our website or contact us.
This policy applies to personal data we process as a website operator and business.
It does not apply to personal data that IntelliAgent processes on behalf of hotel clients through the IntelliAgent platform. In those circumstances, the hotel client is generally the data controller and IntelliAgent acts as its processor under the applicable contract and data processing agreement.
We collect the personal data we need to operate our website and communicate with you, including:
We aim to collect only the personal data we need for these purposes. Our website is not intended for children and we do not knowingly collect special category data through it.
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries, demo and audit requests | Legitimate interests or taking steps at your request before entering into a contract |
| Following up with business contacts about our services | Legitimate interests, where permitted by applicable law |
| Sending direct marketing communications | Consent where required by law, and otherwise where permitted by applicable electronic marketing laws |
| Operating, securing and improving our website | Legitimate interests |
| Website analytics and non-essential cookies | Consent |
| Complying with legal and accounting obligations | Legal obligation |
Where we rely on legitimate interests, you may have the right to object to the processing.
We do not sell your personal data or use website data to make solely automated decisions that produce legal or similarly significant effects on you.
We use strictly necessary cookies to operate our website.
We only use analytics or marketing cookies, such as Google Analytics or LinkedIn Insight Tag, where you have given consent through our cookie banner.
You can change or withdraw your cookie preferences at any time through [Cookie settings].
We may share your personal data with trusted service providers that help us operate our business, such as website hosting, CRM, email, analytics and IT providers.
We may also disclose personal data to professional advisers or public authorities where required by law.
Our service providers are required to protect personal data and process it only in accordance with our instructions and applicable law.
Some of our service providers may process personal data outside the UK. Where this happens, we use an adequacy decision or appropriate safeguards such as the UK International Data Transfer Agreement or UK Addendum, where required.
We keep personal data only for as long as reasonably necessary for the purposes described in this policy.
As a guide:
We may retain limited information, such as a marketing opt-out record, for longer where necessary to respect your preferences.
We then delete or anonymise the information where reasonably possible.
We use appropriate technical and organisational measures to protect personal data, including access controls and encryption in transit.
Depending on the circumstances and applicable law, you may have the right to:
You can also object at any time to direct marketing.
To exercise your rights, contact us at [privacy@intelliagent.co.uk]. We will normally respond within one month.
You can unsubscribe from marketing emails using the unsubscribe link in any email.
If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
We may update this policy from time to time. The latest version will always be published on this page with the date of the latest update.
